Do you sometimes feel you need to offer more to be successful?
I have good news and bad news for you! First, the good news. You only need a few (some claim only one) things to make you valuable. The “bad” news – the few things that you offer had better be good or you won’t be successful.
Here are a few things to consider when you are creating the strategy for your business or creating a sales strategy.
1. It’s difficult to be all things to all people. Let’s face it, we are good at a limited number of things. Unless you have a large and diverse team with multiple talents then your business probably doesn’t do everything well.
2. Even if you are good at everything – “everything” is hard to market. Let’s say you have managed to get good at everything. “I do everything” is a hard marketing message to deliver and an even harder one for the public to believe. If you have a leaky roof repaired do you look up “General Contractor” or “Roof” when you go online or to the Yellow Pages? Most General Contractors are highly qualified to repair roofs but we naturally go to the “expert” in the thing that we are interested in. If you make a series of specific offers it will be more effective than repeating a general offer.
Music is a great example of how just a few things, properly used, can be great. Check out this five minute video in which a comedy group called “The Axis of the Awesome” demonstrate how many hit songs and stars use only four chords:
Right now my four “chords” are helping my clients through:
- Sleep
- Schedule
- Self-image
- Strategy
What are your “chords”? Can you play them well enough that it’s a good song?
Wishing you the best,
Jim
“We can’t all be lucky, but we can all be successful!”
